Canada Goose 60 Years
EEPMON Goose Person

I am honoured to be officially inducted into Canada Goose’s “Goose People” along with model/actress Kate Upton, Toronto Blue Jay Baseball Player, José Bautista, Drake’s OVO, artisan Yuki Matsuda amongst other great talents.


Canada Goose’s 60th Anniversary Book published by ASSOULINE


EEPMON interviewed in Canada Goose’s 60th Anniversary Book published by ASSOULINE

Digital Artisan, EEPMON and Canada Goose CEO, Dani Reiss


Rapper, Kendrik Lamar performance at Canada Goose’s 60th Anniversary gala

About Goose People: Goose People dream big dreams and take big swings. Their journeys, achievements and take-charge attitudes help us find meaning in the farthest corners of the Earth. Goose People is a concept, an ideology. It is our answer to spokespeople or brand ambassadors. The idea started almost a decade ago, when we first published our Goose People book to celebrate our 50th anniversary. Since then, the concept has evolved and become a core part of our ideology. It manifests itself in our Canadian identity, our international presence and, most importantly, through our fans and consumers. Goose People have become a lens that colour everything we do and think about. We’re proud to have them as our ambassadors—and know that no matter where they call home, they epitomize the values that we consider so quintessentially Canadian.


Digital Artisan, EEPMON and Model/Actress Kate Upton


Digital Artisan, EEPMON and Artisan, Yuki Matsuda