Creative branding, consultant and designer for Hong Kong / Beijing based restaurant, Queen’s Cafe. Key focus on developing icon mascot, “Miss Queen’s” to represent Queen’s Cafe brand.
Established in 1952, the company needed a new element that will cater to a younger demographic. Having invented Miss Queen’s, she now serves as the central anchor to all future Queen’s Cafe branding initiatives including retail, catering, merchandise, to online social media, and comics.
Over 100 illustrations were created for Queen’s Cafe.
Queen’s Cafe seasonal packaging and catering.
Queen’s Cafe stair design
Exterior Logo Signage (Beijing, China)
Queen’s Cafe was established in 1952 with locations in Hong Kong and Beijing.
Life size Miss Queen’s (Beijing, China)