In partnership with the lifestyle retailer NǑME, EEPMON collaborated with PEANUTS—famed for Snoopy and Charlie Brown—on a vibrant collection of products. This collaboration represents a significant milestone, coinciding with the celebration of PEANUTS’s 70th Anniversary.
The collaboration with NǑME for PEANUTS’s 70th Anniversary translated EEPMON’s signature “High-Tech, High-Touch” aesthetic into a massive retail collection. By integrating generative digital elements with the iconic hand-drawn style of Charles M. Schulz, the project produced a diverse range of lifestyle and consumer goods.
EEPMON’s role as the design partner involved creating a foundational style guide and a library of original digital artworks that were adapted across several product categories:
Lifestyle & Home Goods: The artwork was applied to functional everyday items, including ceramic mugs, stainless steel bottles, and stationary, blending high-concept digital art with approachable household products.
Apparel & Accessories: The collection featured streetwear-inspired pieces and accessories such as tote bags and tech sleeves, where EEPMON’s layered, complex backgrounds provided a modern backdrop for characters like Snoopy and Charlie Brown.
Digital & Social Media Assets: Beyond physical products, the generative visuals were used to anchor the promotional campaign, appearing in high-energy motion graphics, promotional reels, and social media content to build momentum for the August 2020 launch.
Included below is an extensive archive of digital artworks, prototypes, products, and promotional reels leading up to the official collaboration debut on August 1st, 2020. This documentation offers a comprehensive look at the creative journey and final outcomes of this unique partnership. As well, it demonstrates how generative art can scale across a commercial product line, maintaining a cohesive narrative while celebrating the 70-year legacy of a global cultural icon.
EEPMON produced over 20 original artworks for the collection, employing an aesthetic that pays homage to the 1980s and 1990s—a visual style that complements the timeless character designs of PEANUTS creator Charles M. Schulz.
The project was made possible through a close collaboration with the NǑME design team and Creative Artists Agency – Global Brands Group (CAA-GBG), who entrusted EEPMON with the overarching visual design and artistic direction. This partnership saw the extensive product line and generative visuals debuted across NǑME’s retail network throughout China, marking a significant international scale for the collaboration.
Repeating Patterns
