Explorium × Avery Dennison
The Retail Lab 2019

I was in Shanghai to Art Direct and Design the Fung Group’s Explorium × Avery Dennison’s THE RETAIL LAB.

The Retail Lab co-created by Avery Dennison and Explorium relies on #RFID technology to build a real retail store that can demonstrate application scenarios of cross-sector consumer goods, including but not limited to apparel & accessories, shoes & bags, home furnishings and food & beverages.

The Lab aims to provide a well-rounded interactive digital product experience of how RFID technology takes the lead in the #internetofthings (“IoT”).

By using RFID and big data analysis tools, the holistic solution can optimize the commodity circulation and sales procedures. This initiative will help lead the way in retail innovation, by gathering online and offline real-time data to tap into in a world where consumers demand truly personalized interactions.