EEPMON’s Miss Queen character mascot was featured in Mascot Design, a publication by SendPoints.
According to SendPoints, character mascots serve as a significant medium for promotion and advertising for both large-scale organizations and small businesses. A well-designed mascot helps a brand establish a unique market image and drive sales growth. Mascot Design outlines the essential elements of mascot creation and provides in-depth analyses of classic case studies, including Miffy, Snoopy, Paddington Bear, Line Friends, BTS, and the Tokyo 2020 Olympic Mascots.
SendPoints Publishing is a prominent China-based publisher established in 2006 (with its head office in Hong Kong and a major presence in Guangzhou). The firm specialized in high-quality design books and magazines that bridged the gap between traditional aesthetics and cutting-edge global trends.
Dedicated to the advancement of the design industry, SendPoints produced over 200 titles covering art, culture, graphic design, and architecture. They were widely recognized for their influential BranD magazine and curated anthologies—such as Mascot Design—which provided in-depth analysis of global branding and creative case studies. Their distribution network extended across Europe, North America, and Asia, making them a significant voice in the international design community.
