Canada Goose
Tank Shanghai (November, 2019)
EEPMON’s longstanding collaboration with Canada Goose continued its global narrative with a featured appearance in Shanghai. Invited as a special guest for the “Live in the Open” immersive experience, the event celebrated the brand’s grand retail launch in the region. The activation took place at Tank Shanghai, a premier contemporary art centre in the West Bund district consisting of five decommissioned oil tanks transformed into a sprawling architectural masterpiece.
The Synthesis of Space and Light
The high-concept immersive experience transformed the circular, industrial hulls of Tank Shanghai into a surreal landscape, bathed in “Arctic” green light to mirror the Northern Lights. This choice of a culturally significant venue underscored EEPMON’s continued relationship with Canada Goose, highlighting how their collaboration continues to shape a global creative lifestyle.
Highlights:
∙ The West Bund Connection: Engaging with Shanghai’s creative community at the city’s modern art movement.
∙ Continued Relationship: Six years after the Synthesis Parka hit the world stage, this invitation served as a symbolic reminder of the enduring cultural relevance of EEPMON and Canada Goose’s collaboration.
∙ Industrial Artistry: The Tank Shanghai setting provided a perfect architectural parallel to EEPMON’s work: a study in sustainability through regeneration. Just as the industrial vessels were salvaged and repurposed into a cultural sanctuary, his generative art breathes new, organic life into cold digital foundations—proving that the most enduring innovation comes from reimagining what already exists.
