Canada Goose
Tank Shanghai (November, 2019)

EEPMON’s longstanding collaboration with Canada Goose continued its global narrative with a featured appearance in Shanghai. Invited as a special guest for the “Live in the Open” immersive experience, the event celebrated the brand’s grand retail launch in the region. The activation took place at Tank Shanghai, a premier contemporary art centre in the West Bund district consisting of five decommissioned oil tanks transformed into a sprawling architectural masterpiece.

The Synthesis of Space and Light

The high-concept immersive experience transformed the circular, industrial hulls of Tank Shanghai into a surreal landscape, bathed in “Arctic” green light to mirror the Northern Lights. This choice of a culturally significant venue underscored EEPMON’s continued relationship with Canada Goose, highlighting how their collaboration continues to shape a global creative lifestyle.

Highlights:

∙ The West Bund Connection: Engaging with Shanghai’s creative community at the city’s modern art movement.

∙ Continued Relationship: Six years after the Synthesis Parka hit the world stage, this invitation served as a symbolic reminder of the enduring cultural relevance of EEPMON and Canada Goose’s collaboration.

∙ Industrial Artistry: The Tank Shanghai setting provided a perfect architectural parallel to EEPMON’s work: a study in sustainability through regeneration. Just as the industrial vessels were salvaged and repurposed into a cultural sanctuary, his generative art breathes new, organic life into cold digital foundations—proving that the most enduring innovation comes from reimagining what already exists.

In 2019, I traveled to Shanghai to Art Direct and Design THE RETAIL LAB—a flagship collaboration between the Fung Group’s Explorium and Avery Dennison. This global initiative spanned teams across the UK, Canada, Singapore, and China.

Co-created as a high-tech “living laboratory,” The Retail Lab utilizes advanced RFID technology to power a fully functional retail environment. The space demonstrates real-world application scenarios across diverse sectors, including apparel, home furnishings, and food & beverage.

The Lab’s mission is to provide an immersive, interactive digital experience, showcasing how RFID technology is leading the evolution of the Internet of Things (IoT) in the modern retail landscape.

By leveraging RFID and Big Data analysis, this holistic solution optimizes both commodity circulation and sales procedures. The initiative represents a significant leap in retail innovation—capturing real-time data across both online and offline channels. In an era where consumers demand truly personalized interactions, the Lab provides the infrastructure to turn that data into a seamless, tailored experience.

EEPMON’s illustrations for the Alpha Industries × EEPMON × RIME Jungle Out There MA-1 jacket collaboration were honoured with the Applied Arts Magazine 2018 Photography & Illustration Award in the category of Retail Applications Illustration. This prestigious recognition highlights the successful integration of complex digital art into high-end streetwear.

The project also involved a significant technical collaboration with Algonquin College’s Applied Research department. Through their facilities, EEPMON gained access to advanced laser cutting and engraving technology to produce the limited-edition mirror acrylic keychains. Each of the 128 MA-1 bombers features one of these custom-made pieces, individually engraved to mark its place in the exclusive collection.