EEPMON was officially inducted into Canada Goose’s “Goose People,” an elite group of brand ambassadors recognized for their “dream big” ideology and take-charge attitudes. This induction placed EEPMON alongside a diverse cohort of global talents, including model Kate Upton, MLB player José Bautista, and Drake’s OVO.

First established during the company’s 50th anniversary, the “Goose People” concept serves as a core pillar of Canada Goose’s identity. Rather than traditional spokespeople, these ambassadors are selected to epitomize quintessentially Canadian values and technical excellence, serving as a creative lens through which the brand explores international presence and innovation.

“The pages of this book unveil what has become more of a movement than a brand, from its origins in the “True North” to the Goose People, the true users who share their personal stories and meaningful connections to Canada Goose. Finally, the brand collaborations with such names as Vetements, Opening Ceremony, digital artist eepmon, and Drake’s OVO, each of which has contributed in pushing the label into new areas of fashion, art, and design.”

ASSOULINE

Canada Goose’s 60th Anniversary Book published by ASSOULINE

EEPMON stands with Canada Goose CEO, Dani Reiss

Rapper, Kendrik Lamar performance at Canada Goose’s 60th Anniversary gala

EEPMON stands with Model/Actress, Kate Upton

EEPMON stands with artisan, Yuki Matsuda

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