Queen’s Cafe
Branding & Design

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Creative branding, consultant and designer for Hong Kong / Beijing based restaurant, Queen’s Cafe. Key focus on developing icon mascot, “Miss Queen’s” to represent Queen’s Cafe brand.

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Established in 1952, the company needed a new element that will cater to a younger demographic. Having invented Miss Queen’s, she now serves as the central anchor to all future Queen’s Cafe branding initiatives including retail, catering, merchandise, to online social media, and comics.

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Over 100 illustrations were created for Queen’s Cafe.

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Queen’s Cafe seasonal packaging and catering.

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Queen’s Cafe stair design

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Exterior Logo Signage (Beijing, China)

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Queen’s Cafe was established in 1952 with locations in Hong Kong and Beijing.

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Life size Miss Queen’s (Beijing, China)

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